MurMaid Mattress featured in National Sleep Products Magazine

From the Chattanoogan: MurMaid Mattress, a staple of the Tennessee Valley for nearly five decades, was recently spotlighted in Bed Times, the premier national magazine for the sleep products industry.

The feature highlights the family-owned company’s successful evolution into a premium factory-direct manufacturer and its transition to a third generation of leadership.

Founded in 1979 by Joy and Elmer Murray, MurMaid has grown from a modest wholesale
producer into a thriving retail and manufacturing powerhouse with a 25,000-square-foot
facility in Cleveland and 10 retail locations across the Chattanooga region and North
Georgia.

The Bed Times article praises MurMaid’s agile ability to adapt to a rapidly changing retail
climate. While many direct-to-consumer brands have focused on the lower-end "bed-in-abox" market, MurMaid has successfully pivoted to specialize in premium, factory-direct
products alongside top-tier national brands like Tempur-Pedic, Stearns & Foster, and
Sealy, it was stated.

“We have many, many repeat customers, and we have many, many referral customers.
That’s our claim to fame,” said Roger Pickett, second-generation owner of MurMaid
Mattress. “We’re just trying to keep up with the big guys. Whatever they can do, we want to
do it or do it better.”

The national spotlight also arrives at a pivotal moment for the company. Roger and Cindy
Pickett are currently in year three of a 10-year transition plan to pass the reins to their
daughter and son-in-law, Kristen and Taylor Davis, "ensuring the company remains family-owned and operated for decades to come.'

Officials said, "Despite industry shifts, MurMaid’s core values remain rooted in taking care of its neighbors. The company continues to offer robust warranties, a 100-night money-back guarantee, and is deeply involved in local philanthropy, including chamber of commerce leadership, youth sports sponsorships, and annual mattress giveaways to local educators."

“We see ourselves as another retailer that happens to own one of our vendors,” Mr. Pickett
noted in the article. “We have been fortunate to be a good retailer in our marketplace.”

Link to article: https://bedtimesmagazine.com/2026/03/always-evolving/