WCLE Empty Stocking Fund Fundraising Drive 2026

Empty Stocking Fund 2026 – 55th Annual Fundraiser
November 30, 2026 – December 11, 2024
Mix 104.1 and MixTV.TV
The Mix 104.1 WCLE Annual Empty Stocking Fund pledge drive was started by Cleveland Mayor Tom Rowland, Sandra Rowland, and Bobby Taylor to help children at Christmas. This year’s pledge drive will be held Monday, November 30 - Friday, December 11.
The recipients are chosen through the Bradley County and Cleveland City Schools systems based on parents’ income.
The Empty Stocking Fund party helps an average of 1,500 children every Christmas. All proceeds from the Empty Stocking Fund provide the Annual Cleveland Christmas Party for Children, founded by Reverend M.E. Littlefield.

Checks can be mailed to: PO Box 2370 Cleveland, TN 37320 or drop off during live broadcasts.
Make all checks payable to: WCLE EMPTY STOCKING FUND

Live Broadcasts

Join Mix 104.1 and MixTV.TV live on location with the Empty Stocking Fund coordinators to give in person. See the remote broadcast schedule below. The public is invited to stop by and make donations in person at our remote broadcast locations.
Launch Day

Monday, November 30, 2026
– Church of God Headquarters, Leadership and Communications Building
– 7:00 a.m. to 9:00 a.m.

Garden Plaza Collection Drive

Friday, December 4, 2026
– Garden Plaza, 3500 Keith Street
– 7:00 a.m. to 9:00 a.m.

Finale Broadcast

Friday, December 11, 2026
– Life Care Centers of America - Corporate Plaza Location
– 7:00 a.m. to 10:00 a.m.
This is our grand finale broadcast featuring area school choir groups.

Our community partners generously provide door prizes to be given away to people who donate each year. All donors will be entered into the drawing to win any of the prizes below. To contribute a prize donation, please get in touch with the Mix 104.1 studios at 423-472-6700.

2026 list of prizes that donors can win through their pledges:

For more information on the Empty Stocking Fund, please call Mix 104.1 at 423-614-6499 or 423-472-6700.
To donate online, visit: http://Emptystocking.org
Checks can be mailed to
PO Box 2370, Cleveland, TN 37320-2370
or drop off during live broadcasts.
Checks should be made out to the
WCLE EMPTY STOCKING FUND

Frequently Asked Questions

Where Does the Money Raised Go?
Gifts & Toys for Over 1,500 Local Children

Each year, your donations ensure that approximately 1,500 children in Bradley County wake up to presents under the Christmas tree who might otherwise go without.

Where Does the Money Raised Go?
Essential Everyday Necessities

For many families, the greatest need isn't toys. Funds are used to fulfill verified requests for critical items like new shoes, warm winter coats, sheet and comforter sets, and bath towels.

How do you ensure the money goes to families who truly need it?

All needs are strictly verified before items are provided. The fund partners directly with local school systems, teachers, principals, and community organizations who identify the specific children requiring assistance and verify their exact needs, right down to replacing torn shoes.

Does this program stay 100% local?

Yes, from shopping and sorting to wrapping and staging nearly 1,500 gift bags at Ocoee Middle School, the entire program is powered by local volunteers, students, and civic groups working together.

Is my donation tax-deductible?

The WCLE Empty Stocking Fund is a registered nonprofit organization, and all donations are fully tax-deductible.

How long has the Empty Stocking Fund been helping the community?

The WCLE Empty Stocking Fund recently celebrated its 55th annual drive. The program builds on a deep-rooted Cleveland and Bradley County tradition of providing Christmas for local children that originally began in 1945.

Are there any administrative fees taken from my donation?

No. There are zero administrative costs associated with the fund. 100% of your donation goes directly toward purchasing toys, coats, shoes, and other necessities for the children.

Who else supports this fund?

Built on community trust, the fund relies on local student volunteers for all shopping and wrapping, backed by hundreds of generous contributions from individuals, schools, churches, and businesses throughout Cleveland and Bradley County. Each year, these donations are collected during the first two weeks of December through live, weekday morning broadcasts on Mix 104.1.